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A New Balance for Trainers
New Balance started in the US over 100 years ago making arch supports to help shoes fit better. The first accessories they designed featured three support points which were, bizarrely, inspired by chicken's feet, as they have perfect balance. In the 60s, the brand developed the first ever ripple sole on a running shoe and moved their focus exclusively onto trainers. Technically designed to support professional runners and sportspeople, the trainers were ahead of their time. Ever since they have concentrated on sports footwear and following their motto “Born to move”.