Launch adidas Stan Smith PrimeGreen
Celebrating the launch of the adidas Stan Smith Primegreen
adidas Originals’ new Stan Smith Primegreen is out now! To mark its launch, we’ve joined forces with adidas Originals to bring more nature back to local areas of Paris.
As part of this collaboration, young Parisians will get the chance to vote on a transformational project that will be completed throughout June by Paris-based environmental collective, Merci Raymond. But that’s not all. The winning spot will also be used as a location for sustainability-focused workshops and experiences over the course of 4 weeks.
This initiative is the latest step in adidas’ commitment to sustainability. The sportswear brand is dedicated to becoming a fully circular company. One of the steps they are taking to reach that goal is by increasing the amount of high-performance recycled materials in their overall product range. By reimagining one of their iconic sneakers – the Stan Smith, adidas can keep offering full functionality and durability in an eco-friendly way.
Cop the new Stan Smith Primegreen and other Primegreen adidas styles exclusively in Foot Locker stores and on footlocker.eu.